6/9/14
Marketing Tips
How to become a Best Seller
I. Biggest mistakes
most authors make (General Knowledge for
a Englewood Authors Meeting)
A. (Mistake) Believing that “If I
write it, they will come buy it.”
B. (Information) Writing is done with
work, actually writing is only 5 – 10% of the process, marketing
is the rest.
C. Not capturing names and emails of those
who purchased your book to establish a fan
base. (Tactic) Use
Mail chimp or AWEBER and a giveaway to entice them to sign up. (Convey Value)
D. (Mistake) Seeing only competition and not collaborating with other authors.
E. (Mistake) Not having
a marketing plan for the book project.
F. (Information) Why we
all belong to a writers group to help with the mystery of marketing.
II. How do you become
a best seller?
A. 3 – 4 months focused work. Hasmark will do it for you for $4,000 to
$10,000.
B. Can’t afford that? (Sell
Value) Then blog on your own domain, learn
Word press as well as
the essentials of writing copy. Another must is the use of social media – at
least
Facebook, Twitter and Linked In.
C. (Information)
Developing the computer skills necessary to manage the marketing plan.
D. (Create value -
Quality writing.)
E. (Convey Value)
Learning how the computer will assist in the selling of books.
III. How many books
need to sell?
A. Wall
Street Journal Best seller – 3,000 books first week
B. The
New York Times – 9,000 books first week
C. Actually, the definition of a Best Seller is
making it to the top 100 sellers on any given day.
D.
Picking the right categories and sub-categories as well as getting as many
people to buy the book on the same day is key. (How)
IV. Why is having a
best-selling book so important?
A. For many people, it can convince
them that your book is worth buying.
B. It can often be a deciding factor
in whether or not an agent or publisher will review your next work.
C. Event coordinators will hire a
best-selling author over other authors.
V. How do you do a
best seller campaign?
A. Choose a launch day – Tuesday is
determined to be the best day of the week. (Crazy)
B. Pick the right categories and
sub-categories (Based upon the written
book)
C. Engage list owners and bloggers
while encouraging them to come on board promoting your book, Find at least 40
potential joint venture partners – preferably with large email lists. (Back to computer work and trying to tell a stranger it is in their
interest to promote your work)
D.
Go to newsletters and article resource sites. (Convey
Value)
E. Set up a site for the book or at
least a series of subpages on your personal website. ( Back to computer work)
F. Create a Sales page for the
launch date. (?????)
G. Keep the buzz going by staying in
the news. (News release – Convey
Value tactic)
I would think that as we look at the model for marketing we
can easily see how some of this information may be helpful. Most may be harmful
in that it prevents a writer from writing.
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